Motion.
The new brand statement of physical therapy.
The package is slick, comprehensive (tone?) and stylish.
I like it, but...
Is motion a technique?
Not a decision?
I prefer to think that my special skill is physical therapist decision-making.
Massage therapists and athletic trainers can provide motion techniques.
Still, we need to own a piece of the consumers' mind in this competitive market.
Motion is where the consumer already positions physical therapists.
So, let's run with it.
Do you like it?
American Physical Therapy Association
Consistent with the American Physical Therapy Association Vision Statement for Physical Therapy 2020, the American Physical Therapy Association supports exclusive physical therapist ownership and operation of physical therapy services.